MORE
GUAC
Operator-led marketing agency

Marketing systems that compound.

Strategy, creative, media, and creator programs built to make every dollar, campaign, and decision more valuable than the last. Senior marketing judgment. Hands-on execution. No junior-team bait and switch.

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20x
Revenue growth at Windmill
$250M+
P&L managed at P&G
80%+
CAC reduction in DTC
15+
Years in brand and growth
The point of view

Most marketing doesn't fail from a lack of ideas.

It fails because the work never builds on itself. Every engagement with More Guac is designed to leave a company stronger than we found it — with clearer positioning, reusable creative systems, sharper growth loops, and better operating muscle.

This is not a deck-first agency.

We work like operators because we've been operators. We know the difference between a beautiful strategy and a system that can survive launch week.

More Guac is built for founders and teams who need senior judgment and someone who can actually get the work shipped.

What we build

Three ways we help brands get more.

Disciplines matter. Outcomes matter more. We organize the work around what your company needs next.

01
Build
Clarify the market, the customer, the promise, and the system your brand needs to stand on.
  • Brand positioning and messaging
  • Consumer insight and category strategy
  • Website architecture and landing pages
  • Launch strategy and GTM narrative
02
Grow
Turn the strategy into acquisition, creative, content, and channel work that compounds instead of resets.
  • Paid media strategy and creative testing
  • Creator and influencer programs
  • Email and lifecycle systems
  • Retail, marketplace, and DTC growth
03
Scale
Build the operating rhythm, leadership clarity, and marketing systems required when the stakes get higher.
  • Fractional CMO leadership
  • Marketing operating systems
  • Agency and team management
  • Fundraising and board narrative
Selected work

Proof from brands we've helped grow.

Cairdio
Brand & Web
Cairdio device
Healthcare · AI screening
Repositioned a technical product into a clearer commercial story.
Full brand repositioning and website redesign for an AI-powered cardiac screening device. Rebuilt the copy architecture, designed production-ready site directions, and created the foundation for a more credible sales story.
Windmill
Full-funnel growth
Windmill air conditioner
DTC · Air care
Built the marketing system behind seed-to-national scale.
Four years as CMO taking Windmill from seed-stage to profitable, nationally distributed brand. Led brand, creative, media, lifecycle, retail, and creator work across DTC and national retail.
20x
Revenue growth
80%+
CAC reduction
7 figs
Email scaled from $50K
About
Deji Oduwole
Founder · More Guac
Windmill
CMO · 20x revenue · Seed to national distribution
P&G
$250M+ P&L · Gain, Downy, Bounce
Oya
Founder · Creator marketing infrastructure

More Guac exists for founders and teams who need the kind of marketing judgment that usually comes from hiring a senior operator.

Before founding More Guac, Deji spent four years as CMO of Windmill, helping take the company from seed to profitable national distribution. Before that, he managed $250M+ in P&L at Procter & Gamble across Gain, Downy, and Bounce.

That combination — P&G brand discipline, startup speed, DTC accountability, retail exposure, and founder-level ownership — shapes how we work. We do not separate strategy from execution. We build systems that can actually run.

Every engagement is senior-led. No handoff after the pitch. No junior team learning on your budget.

How we work

A tighter way to get from problem to shipped work.

Simple, senior-led, and built around momentum.

01
Diagnose
We identify what is actually blocking growth: positioning, creative, media, site conversion, team rhythm, or operating clarity.
02
Prioritize
We choose the highest-leverage work first, so the engagement starts where momentum is most likely to show up.
03
Build
We create the strategy, assets, systems, or execution plan needed to move the business forward.
04
Compound
We leave behind reusable systems, sharper thinking, and work your team can keep building on after the engagement ends.

Ready for more?

Tell us what you're building and where the work is stuck. We'll tell you honestly if and how More Guac can help.

Start the conversation